OBJECTIVE:The primary objective of our client was to Inform, educate, excite, and build deeper relationships with new and existing clients/contacts in one central location - the 2012 MINExpo International held in Las Vegas, Nevada USA. STRATEGY & EXECUTION:MINEXPO International is held every four years at the Las Vegas Convention Center, Las Vegas, Neva and is the premier mining show in North America. With 850,000 sq. ft. of dedicated space to everything Mining - it is the perfect venue for our client to entertain clients, meet prospects, and strengthen industry relationships. The attendees ranged from CEO's to clerks. RESULTS:Increased client exposure. Many sales were generated due directly to new contacts made at MINExpo. The results were measured by way of a show lead retriever and follow up sales calls. Numerous comments were made and appreciated about our client's unique promotional products, which allowed them the opportunity to inform, educate, and build excitement about their products. |
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