|
2013 Distributor Self-Promotion - Silver Award OBJECTIVE:The primary objective was to Inform, Educate, and excite people that Promotional Products work. STRATEGY & EXECUTION:The target market was our A, B, and Hot prospects, but not limited to. Client consultations were booked for the first quarter after returning from tradeshows with great ideas and self-promotions from Award Winning suppliers, to review yearly promotional product needs. Clear Marketing gift bags filled with new ideas and quality promotional products were given out at face to face meetings. Three bulky mailers were sent out for the Fourth Quarter), First Quarter , and Second Quarter. Gift Baskets were given out throughout the year with branded goods as requested by clients for Golf, Community, and staff functions. QR codes were printed on our Opper Fiber cloths to push clients to our web-site that promoted our 2012 Image Awards.RESULTS:By using promotional products to inform, educate, and excite them about our own achievements, demonstrates clearly to our clients that we believe in what we do. Furthermore, by using our Gold Image Awards (case studies) to educate, we can show quantitative and measurable results. |
 |