2013 Premiums and Incentives Bronze

Business to Business (B2B) Bronze
Presented to: Jay Everett, CAS, CSP – CLEAR MARKETING INC.

OBJECTIVE:

The primary objective was to encourage credit union membership growth by motivating existing valued members to refer a friend to open a new account and reward them with a $50 pre-paid MasterCard or enable them to donate to our clients signature cause.

STRATEGY & EXECUTION:

The target audience was our client's existing membership.  Wind up jumping teeth were used to promote our client's Referral Perks campaign.  The statement "That should generate some chatter" fit perfectly with the jumping teeth.  A picture of the jumping teeth was clearly visible on our client's web-site and Social media sites, along with their in-branch messaging.  Having the physical product displayed at point of sale within the branches tied everything together nicely.  A large imprint area enabled us to brand our clients logo clearly

RESULTS:

 Throughout the regional brands of the credit union, the program generated 6,000 site visitors in the first 4 months of the program.

 

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