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Service and Recognition - Bronze Award OBJECTIVE:The primary objective was to say "Thank-you" in a creative way to volunteers that supported and ran our client's school milk program. STRATEGY & EXECUTION:The target audience was made up 450 teachers, parents and other volunteers that ran our client's milk program in their schools. Yo 2 Go product was the perfect Thank-you gift for this project. We were able to brand it with our client's logo, and also educate the recipient on what a serving of yogurt was with a marking on the product. The spill proof, re-usable, hard acrylic body, and eco-friendly product ensure that it was used over and over again.RESULTS:Many teachers and volunteers emailed our client to say Thank-you for the very thoughtful, practical gift. Furthermore, office staff that received some of the extra YO 2 GO's were vocal in mentioning how much they loved the product. |
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