2014 Business to Business (B2B) Gold

Business to Business (B2B) - Gold Award
Presented to: Jay Everett, CAS, CSP – CLEAR MARKETING INC.

OBJECTIVE:

The primary objective of this promotion was to create brand awareness at all levels of our clients business, by developing a signature promotional piece that visually reflected their business and would be useful in nature ensuring their branding was top of mind to the recipient.  

After consulting with our client and determining their objectives, execution strategy, & budget, we were able to propose a promotional product piece that would help achieve their primary objective.  The piece has become very popular and sought after by all our clients locations across the country.  It has been used at Tradeshows, Gifts (Customers, Foreman, Engineers, Internal employees), business cards for salesmen, Information sharing (PDF's for job plans and company information), and finally a marketing tool that could be loaded up with the company web-site which brought contacts to our clients home page featuring the benefits of working with them.

STRATEGY & EXECUTION:

The target market was our A, B, and Hot prospects, but not limited to.

An 8GB USB stick was selected for this promotion.  It was chosen for the following reasons: 1. . In collaboration with our supplier, we created a custom 3D molded piece of our clients product.  Visually it was a perfect fit.  2. The practicality of the piece ensured it would be kept and used by the person targeted. 3. To the best of our clients knowledge nobody in their industry had done anything like this, so it was a totally unique piece in their industry.

RESULTS:

Noticeably increase in web-site traffic once the promotion was started.  The WOW factor and hype created by the visual look of the promotional product to our client's product was priceless.

 

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