What Are Promotional Products?
Promotional products are useful and symbolic items which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.
Promotional Product Categories
Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.
Give a useful item with some strings attached, example, buy a book, get a free bookmark.
A promotional product is offered as an incentive to produce a specific action. Example – reach a sales target and get a free vacation (incentive travel programs, sales incentives).
Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
Typically given by businesses to customers and employees, and occasionally, suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, etc.